Uncouth - behaving in a rude way: not polite or socially acceptable

UNCOUTH
uhn/kooth
Adjective
DEFINITION
-behaving in a rude way: not polite or socially acceptable
-strange or clumsy in shape or appearance: outlandish
-lacking in good manners , polish, refinement, or grace
-awkward and uncultivated in appearance, manner or behavior: rude

Bill is unsophisticated, uncouth, rough, tough---but his heart is in the right place.