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quid pro quo - a favour or advantage granted in return for something.
quid pro quo /ˌkwɪd prəʊ ˈkwəʊ/ noun noun : quid pro quo ; plural noun : quid pro quos a favour or advantage granted in return for...
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astroturfing /ˈastrəʊtəːfɪŋ/ noun the deceptive practice of presenting an orchestrated marketing or public relations campaign in the ...
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banal [bəˈnɑːl, bəˈnal] ADJECTIVE so lacking in originality as to be obvious and boring: "songs with banal, repeated words"
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